Cost of Developing a CRM course/ Cultural aspects Asian culture

V. Mancuso (vince_mancuso_at_CompuServe.COM)
Tue, 15 Sep 1998 12:07:48 -0400


Ben Writes:

>I do not however have any idea on the cost of such an operation....

Can anybody help with figures from your own similar sized courses or
courses that you may have helped develop ? ...

My particular question refers to how I can take CRM and ensure that it will
be
effective beyond the borders of the United States. My fear is that the
course may be rejected and was looking to find information in this area
from people currently developing CRM in Asian airlines. <

Ben,

There were some interesting discussions about developing CRM for small
flight departments earlier this year that may provide a good starting point
for your work:

Start with these two:
http://www.caar.db.erau.edu/lists/crm-devel/Apr_98/0189.html
http://www.caar.db.erau.edu/lists/crm-devel/Apr_98/0201.html

Then take a look at the archive list:
http://www.caar.db.erau.edu/lists/crm-devel/Apr_98/

Regarding the issue of building for a particular culture:

Training programs all have four basic building blocks regardless of the
culture. Content, structure, methods and devices. The first generations
of CRM were primarily personality and knowledge-based programs. The
emerging generation of CRM programs are skill-based; that is they focus
specifically on skill outcomes. When you look some of the existing core
CRM skill sets, you will see that they are a common demominator that
transcend all cultures. The difference between cultures is primarily
manifest in the training delivery methods.

Where people have got themselves in trouble is trying to use Western
training delivery methods (which in many cases were not particularly
effective even with Western pilots) for other cultures. After your read
the .html postings above, you may find that the solution lies in having the
existing trainers and standards pilots incorporate CRM skill objectives
into their existing skill curricula. The solution can often be obtained
with very little, if any, addition to the current program length. Training
and evaluator pilots for the airline have already figured out how to
deliver skill-based curricula that is culturally correct (nationally and
organizationally) since they do it already with the technical curricula.
When they are armed with the CRM skill objectives, they then have all the
four basic building blocks (content, structure, methods, devices) to build
the training.

A quick departing note about culture:
I am beginning to believe that national culture plays far less of a role
than organizational culture. I fly for two different organizations. In
both organizations the pilots were nearly all trained by the U.S. military.
However, even with similar training and similar backgrounds, the pilot
cultures are vastly different.

I hope this helps,

Vince Mancuso