I find that too many ideas come to the industry nowadays with too little proof
of results. Sometimes these ideas come from frustrations felt as a result of
previous poor instruction, being expressed through a CRM programme. It is my
experience that an effective instructor, working within a training culture which
embodies embedded CRM, can achieve more than any stand-alone "CRM programme". I
hasten to add, that is NOT an argument against any CRM programme, merely a
perspective on priorities!
Best regards,
John Bent
Flying Training Manager (Policy)
Cathay Pacific Airways
Hng Kong