Re[2]: November CRM Topic
nckrey_at_CCGATE.HAC.COM
Wed, 06 Nov 96 10:15:00 PST
Good morning CRMers!
Key Dismukes wrote:
>A request for you all from us in the research community. As you mull
>over these topics, please identify and separate out issues that you
>feel require empirical research. By empirical research i mean
>specificially formal research studies that collect and analyze new
>data. Most of the topics we are discussing are best treated NOT by
>formal research, simply because formal research projects are slow,
>expensive, and of necessity focus fairly tightly on one specific
>issue out of many of interest. Many of the topics we are discussing
>in this forum are better addressed by discussion and by tiger teams
>that work from existing information. However, it may be that some of
>these questions can be answered only by formal empirical research, so
>we in research community would benefit from knowing what what
>questions you in the training community feel need this kind of
>research.
At our first organizational meeting for the CRM Developers Group, we
identified doing just what you propose as a key (no pun intended) part
of our activities. I guess the place we are at now is HOW do we make
those determinations of what is appropriate for formal research and
what is better done by the practitioners. To me, the best way to make
those calls is to have both communities (research/academic and
industry) involved in the discovery and discussion process together.
The cross talk will allow us to make the determinations to which you
refer.
Other opinions or approaches?
Neil Krey
76405.3621_at_compuserve.com
http://ourworld.compuserve.com/homepages/NeilKrey