Re: CRM Definition

David R. Heath (heath_at_trinidad.net)
Tue, 27 May 1997 10:54:45 -0400

Nancy, I believe you are absolutely correct, and that is what I was trying
to establish. Those who do not "believe" in CRM precepts are entitled to
their views, but using words like "brainwashing" will hardly sway opinions.
Of course here lies the catch, the ardent anti-CRM crew members, and there
are quite a few, will need much effective persuasion and examples to try
and allow them to see that there is value in CRM. This is not
brainwashing, but reasoning. If CRM was done by brainwashing it would be
embraced by all to the same degree. We all know that some utilise it more
than others in their operations.

The jury is still out on how to effectively teach the value of CRM. As
with all education, there is always room for improvement.

----------
| From: MS NANCY NOVAES <SkyElement_at_prodigy.com>
| To: heath_at_trinidad.net; crm-devel_at_db.erau.edu
| Subject: Re: CRM Definition
| Date: May 27, 1997 10:54 AM
|
| -- [ From: Nancy Novaes * EMC.Ver #2.5.3 ] --
|
| Hi, all,
|
| The problem we are all having with the term "brainwashing" has more to
| do with the negative connotations of the term. Applying such a negative
| value to the concept of CRM allows someone to relegate it to what s/he
| considers it's "proper place" in their personal definition set.
|
| The accuracy or inaccuracy of a given term has as much to do with its
| emotional connotations as its actual cut-and-dried dictionary definition
| . Isn't CRM about those "fringe" meanings, which have the effect of
| changing the definition and ultimately, the long-term effectiveness of
| the program?
|
| ...N2