Hi, all,
The problem we are all having with the term "brainwashing" has more to
do with the negative connotations of the term. Applying such a negative
value to the concept of CRM allows someone to relegate it to what s/he
considers it's "proper place" in their personal definition set.
The accuracy or inaccuracy of a given term has as much to do with its
emotional connotations as its actual cut-and-dried dictionary definition
. Isn't CRM about those "fringe" meanings, which have the effect of
changing the definition and ultimately, the long-term effectiveness of
the program?
...N2