Definition

Gerald P. Joering (Gerry_Joering_at_CompuServe.COM)
Mon, 26 May 1997 16:14:42 -0400

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Previous message: V. Mancuso: "A concise CRM definition"

I thought we had a problem with the folks who approached CRM as a
religion--you just have to believe! But really brainwashing is a bit much.
At its most basic my definition of CRM is "working smarter". Gerry

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