What was wrong with our program?
Lack of continuity (N. 11) and
Lack of commitment with CRM principles by the very top leaders of the
organization (N. 12)
>From our experience we learned that William Taggart's CRM top ten killers
were right. (CRMAdvocate93-1)
I reproduce them here, for those of you who didn't read them:
1. Not integrating CRM into LOFT, PT and other operational training.
2. Failing to recognize the unique needs of your own airlines culture
3. Allowing the CRM zealots to run the show
4. Bypassing research and data gathering steps.
5. Ignoring the checking and standards pilots.
6. Having lots of diagrams, boxes and acronyms
7. Making the program a one shot affair
8. Using pop psychology and psycho babble
9. Turning CRM into a Therapy Session
10. Redefining the *C* as Charismatic
Perhaps, with the great experience of this marvelous group we can reach the
*Top 40*.
Please append to the list the ones you learned from your own experience.
Thank you all to share openly your ideas
Greeting from Buenos Aires.
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http://www.houseware.com.ar/users/hf_crm