My name is Azmi Radzi from Malaysia Airlines. Back in the early 90s we
developed a CRM programme with culture as the web that ties all the other
CRM concepts together. The reason for this is mainly due to the number of
different nationalities we had in our airline. Indeed, Malaysia itself
consists of at least three major races, therefore, the need to address
culture before we start looking at how to bring them together.
In a jist, we work on the premise that culture affects performance. What we
then do is to examine how culture (based on Hofstede's work) affects
teamwork, communication, decision making, stress, etc...We asks questions
like "How does a leader with a high IDV works with a chap with low IDV" or
"How does a chap with high PD affects team decision making."
We have been quite successful so far. A typical response from the candidate
was "If I only knew this before we could have avoided the conflict."
We believe a programme such as CRM would first require the people to know
who they are working with before the actual task is done. Yes, it has been
very exciting and we hope to continue doing the same.
Pleae tell me exactly in what areas I can be of help to you and I would be
too please to offer some of my experience.
Till then all the best in your endeavour.
Cheers
Captain Azmi Radzi
Malaysia Airlines
<arhfam_at_tm.net.my>
-----Original Message-----
From: Philip M Robertson <philmrob_at_bigfoot.com>
To: CRM Developers <crm-devel_at_db.erau.edu>
Date: 13 June 1998 20:35
Subject: G. Hofstede
>
>Hi,
>
>Does anyone have any further information on the work of Gert Hofstede
>(Individualism Index:Power Distance Index)? In my operating environment
>it's worthy of serious consideration in the refinement of CRM
>programmes, particularly in developing better understanding of
>cross-cultural relationships and their impact on effective crew and team
>resource management strategies.
>
>An article appeared in Flight International 24-30 August 1994,
>mentioning work carried out by the Aerospace Psychology Research Group
>at Trinity College. Capt. Neil Johnston (Aer Lingus) worked with this
>group and quoted Hofstede's (and other studies) along this line of
>thought, but so far I've been unsuccessful in getting further
>information.
>
>Any help would be much appreciated!
>
>Regards, PMR
>