Re: CRM at a distance

Neil Krey (neilkrey_at_hotmail.com)
Wed, 03 Jun 1998 11:50:14 PDT


Good Afternoon CRMers -

I found the recent discussion that Asheigh started on using distance
learning techniques for CRM to be very valuable. Lots of good ideas and
honest differences of opinion. If it's not too late, I would like to
add my comments.

Greg said "Can CRM be taught through computers, on-line, etc.? ONLY the
terminology, and the knowledge. I do not believe that "Attitude", the
demonstrated commitment to actually DO the skills, can be simply "read"
about."

"People learn by doing. Reading and Doing are not the same. If it
were, we would not need simulators, or flight instructors. A seminar,
well facilitated, that brings out thorough discussions will come closer
to "internalizing" the skills."

While I basically agree with Greg's assertion that there must be
application of the principles of CRM to truly internalize them, I also
believe that online technology has advanced to a point where we have
some credible tools to facilitate the level of interaction required for
portions of that task.

Gerry Joering summed it up best when he said "Folks, this forum is CRM
distance learning!" IMHO, however, it will be a long time before we can
accomplish the entire task at a distance. Just like Greg said.

I have found in the last couple of years as I have used online media
here at CRM-DEVEL and other places, that networked learning does not
have to be simply a "presentation", such as we can accomplish using
PowerPoint, CD-ROM, or CBT. It is too easy to promote interpersonal
interaction in this environment.

When I say interaction, I mean interaction with other people, not just
with a computer. The computers we all use are rapidly becoming one of
the primary communications devices for our modern society. That makes
them excellent candidates for being used to create effective learning
environments.

Vince pointed our that "When we take a giant step back from our CRM
training enterprise with an eye on the four building blocks, we see that
METHODS is the least developed of the four." Exactly! We haven't even
started to explore the potential of the networked learning environments,
for example. While some people are trying to recreate classrooms
online, others are saying "the classroom is a marginal place to learn
anyway, let's try something different."

Ashleigh pondered "What are its limits, what are its benefits? Who could
use it? E.g., If facilitated discussion is not possible, does that mean
that CRM can not be adapted to the web? Does that mean then that CRM is
simply facilitated discussion?"

I think we will find those answers together. Lots of people, expecially
outside of aviation, are working on it. I personally believe that
facilitated discussion is not only possible, but preferable, online. I
have seen it done successfully many times. Some of it right here. The
real question to me is "What else is possible?"

Best regards,
Neil Krey
neilkrey_at_mail.airmail.net
http://web2.airmail.net/neilkrey/

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