Vince,
You present a wonderful challenge for our group to address. I beleive
that the exercise will be extremely beneficial and certainly well worth
undertaking. But ...
I differ with you on two points: (1) that if we can't do it, it can't be
done -- assumes that all the most enlightened and articulate folks (on
this subject) are tuned in to this discussion and are willing to take the
time to participate. And (2) that if we develop "answers" to these four
questions that it will lead to the adoption of a more sharply focused
approach to program design/development -- i.e., less fuzzy around the
edges.
Regarding 1: Having seen the list of participants in this forum, there is
no doubt that we enjoy the benefit of a LOT of talented minds and varied
experience on this project. But I wouldn't go so far as to predict that
"it can't be done" if we're not able to provide a succinct reply.
Regarding 2: I agree that most managers want their operational and
investment decisions to be justified by clear and measurable objectives
-- the cost-benefit approach. Programs that are based on "feel good" and
"doing the right thing", without a well defined return on investment, may
be undertaken for short periods but usually "fade out" after a brief
time in the spotlight.
Clearly, the long-term acceptance and funding of a CRM program in most
organizations must be substantiated by a sound cost justification model.
Thus, the effort proposed here is WELL worthwhile. But,
Not all of the benefits of programs like CRM are easily tracked. We can
see an accident or incident rate change -- wouldn't that be great! But we
will have a tough time designing a metric to show the effect of lower
order skills training. One, for example, that will give us accurate stats
on the number of times when the training we gave on teamwork, problem
solving, risk management, etc. made a positive difference in the outcome
in some aspect of line ops -- flying, ground ops, maintenance, dispatch,
ATC, etc.
This is not to say that we CAN'T or SHOULDN'T try, but rather to
recognize the magnitude of the problem -- it's huge!
A second point on #2: Corporate buy-in FROM THE TOP is absolutely
essential to the success of any program if it hopes to survive for the
long term. Part 1 of the pitch needs to be the cost-benefit package. Part
2 needs to the "the right thing to do" -- to cover those elements that
can not be readily tracked.
So, I'd propose a second stage to the challenge that Vince has laid out:
* To identify the (general) cost-benefit aspects of a CRM/HF program
* To list justifications for the "right thing" aspects of a program
Till next time, cheers Pete Wolfe