Re: Group Think

Paul Baxter (pbaxter_at_personalbest.com.au)
Mon, 08 Feb 1999 10:23:26 +1000

Groupthink and Irvin Janis have been around for a long time. The ideas are
obviously relevant to CRM. The research findings on groupthink may well be
contentious, but if we all waited for "research" to convince us that
something is worthwhile adopting then all vitamin pills would end up in the
trash can. Remember, you only have to do it once to show that it can be done.

The bottom line, however, is that despite the good ideas in the groupthink
theory, it has not been adopted widely. And that's not just due to lack of
awareness, either. Doesn't that make you wonder? Just what do you need to
do to get a "good/practical" idea widely accepted?

Paul

-- 


Paul Baxter   PhD, MA, BA(Hons), BA, Dip Teach, MAPS
Personal Best Systems (R). Less pain, more gain.
Brisbane, Australia.
Ph +61 (0)500 579 257. Fax +61 (0)7 3376 1576
Internet: http://www.personalbest.com.au/~pbaxter/habits.htm
Email: pbaxter_at_personalbest.com.au